Stories help people to remember your message

Have you listened to great speakers? If you carefully observe, they would've mastered the art of storytelling. They weave stories into their speeches to retain audience' attention. What makes a story very interesting? There are 3Cs that make a story to stick in audience mind - Characters, Conflict & Climax. Look at all the successful movies - they will have all the 3Cs, too. 

You can improve the effectiveness of your story, by focussing on delivery. Including appropriate vocal variety, stage presence, drama and eye contact can go a long way. Children are good story tellers. Look at how they use their voice, hand gestures and facial reactions to convey the message. Adults have a lot to learn from them.

The next time you prepare a powerful speech, don't forget to include a story or two.

Also read: Sample Story Telling Manual Speeches