Monday, September 9, 2013

10 ways of promoting Toastmasters outside your club

"If you build it, they'll come" a famous quote that highlights what Steve Jobs have done by creating a demand for smartphones and tablets in this world. However, can the "If you build it, they'll come" principle
be applied when growing your Toastmasters club?  How do you promote your community toastmasters club to the public? Our VP Public Relations (PRs) will say "If you promote it, they'll come". Here are some ideas: (Also read: 10 ways of finding role players for your club)
  1. Conduct special meetings regularly and invite Toastmasters families & friends. This will provide an opportunity to promote toastmasters to fellow toastmasters' family & friends.
  2. Get permission & stick a A3 or A4 sized poster in the local gift shops or book shops.
  3. Send flyers or posters to nearby Colleges. College can display that in their notice boards. This will help you to attract the local students community. Colleges prefer hard copy to display on the notice boards.
  4. Local media are always friendly to clubs and local social initiatives (for ex., In Chennai, you can approach T.Nagar Times, Nanganallur Talk etc.,). You can get a free coverage there. 
  5. Members of a club can contribute articles to newspapers (such as Hindu, Indian Express etc.,) on the subject of communication & leadership. Newspapers crave for content. They are more willing to publish such stuff on the supplementary... such as Education Plus, Metro Plus etc.,
  6. Conduct free workshops or contests for the community... for ex., Speech Craft program is a brand promotion initiative. Clubs can organize their own Youth Leadership or Speech Craft programs. Clubs can also raise sponsorship and conduct contests for college students. This can get free media coverage too. 
  7. Drop in to the local Rotary or Lions club and promote toastmasters. You can sign-up to do free keynote speeches or educational sessions for them and promote toastmasters along with that. 
  8. Join Facebook groups in your locality and promote toastmasters. However, you've to keep the noise level low. May be one flyer a month - otherwise, you'll be considered as a spammer and removed from the group. 
  9. Encourage members to display Toastmasters mementos / trophies / certificates / best speaker ribbons at work place. When colleagues ask them about the trophy, they can give their colleagues a mini pitch about Toastmasters and invite their colleagues to the next club meeting.
  10. Members can include a line about Toastmasters in their personal email signatures. At least, the club officers can do this. This will help them to promote toastmasters to their friends/contacts. Members/Officers can update their LinkedIn profile / Facebook profile to include toastmasters. Anyone who sees their profile would know that there is something called Toastmasters.
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