Sunday, June 1, 2008

Made to Stick: Why Some Ideas Survive and Others Die

Are you a sales person, professional trainer, fund raiser or a public speaker? Do you find it difficult to plant your ideas in people's mind? Are you looking for effective ways to share your thoughts with others? This is the book to read.

The book explains 6 principles that make ideas to stick - Simplicity, Unexpectedness, Credibility, Concreteness, Emotions & Stories (SUCCESs).

When reading this book, you'll feel many a times "Ahaa... this is what I've been missing all these days". If you review some of the memorable speeches you've heard, you'll realize that these STICKY factors are present in them.

This book gives you techniques that you can use in your next speech or presentation.

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