The book explains 6 principles that make ideas to stick - Simplicity, Unexpectedness, Credibility, Concreteness, Emotions & Stories (SUCCESs).
When reading this book, you'll feel many a times "Ahaa... this is what I've been missing all these days". If you review some of the memorable speeches you've heard, you'll realize that these STICKY factors are present in them.
This book gives you techniques that you can use in your next speech or presentation.
Author's website: http://heathbrothers.com/